Contextual data platform
In the Absence of Cookies
Scoring unfolds within the Contextual domain, employing a sophisticated model to assign predetermined numerical scores to distinct behaviors or statuses within a database. These behaviors lay the groundwork for the overarching ‘context.’
Transcend simplistic, one-dimensional IAB categorization, and move beyond elementary keyword matching techniques.
Embark on a comprehensive analysis of content types that yield optimal results across diverse digital terrains, delving into the intricacies of individual URLs.
Establish dynamic segments to facilitate real-time adjustments, enabling the targeted promotion of specific themes in your advertising messages.
Leverage segments showcasing markedly superior performance to amplify return on investment (ROI) and elevate customer engagement to unprecedented heights.
Explore Beyond Cookies And User Consent in this new era.
The Constrained Landscape of Data and Tracking
PRIVACY REGULATIONS: GDPR, CCPA, DSGVO
INDUSTRY: IOS ITP, IOS14
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